Paid Media Manager (Influencer Marketing)

Location: Boston, Massachusetts, United States; hybrid with two days in the office on Tuesdays and Thursdays

Company

hirify.global is an influencer marketing company with an AI-powered platform and proprietary data for planning, executing, measuring, and optimizing creator campaigns.

What you will do

• Manage paid social influencer campaigns end to end, including planning, setup, quality assurance, testing, measurement, reporting, and optimization.
• Manage budgets and provide paid social expertise across Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Snapchat Ads, and other platforms.
• Guide campaign messaging, creative assets, calls to action, and optimization in partnership with Program Managers, Account Managers, and Services leads.
• Develop creative and strategic recommendations, translate digital experience strategies into actionable campaign plans, and support cross-functional execution.
• Monitor channel performance, analyze data, present reports, and lead experimentation to improve campaign results.
• Support new business pitches, forecast performance and spend, and coordinate with external vendors to deliver campaigns on time and on budget.

Requirements

• 4–5 years of digital paid social media experience with a record of driving results on influencer campaigns.
• Direct experience with Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Snapchat Ads, and other social advertising platforms.
• Strong analytical and data-driven approach, including turning performance metrics into optimization opportunities.
• Experience supporting or training team members on campaign execution.
• Strong communication, collaboration, project management, and multi-campaign management skills.
• Bachelor’s degree in marketing, business, or a related field, or equivalent experience; ability to travel up to twice per quarter.

Nice to have

• Direct agency experience.
• Facebook Blueprint, Google Ads, or Google Analytics certifications.

Culture & Benefits

• Permanent team members are eligible for various benefits plans.
• Compensation is reviewed bi-annually using market and performance data.
• Work is guided by customer outcomes, ambitious goals, persistence, business understanding, rigor, and accountability without ego.
• hirify.global is committed to an inclusive, diverse, and accessible workplace with equitable hiring, pay, and promotion practices.