Programmatic Media Manager (Healthcare)

Location: Remote - Brazil

Company

hirify.global is a tech-enabled growth marketing firm combining marketing, consulting, data intelligence, and proprietary technology to drive revenue and brand recognition for clients.

What you will do

• Manage designated paid media accounts, including pacing, performance, optimizations, structural updates, bidding methodologies, conversion types, and copy revisions.
• Develop and execute programmatic media strategies across DSPs, DMPs, and other data and advertising technology partners.
• Monitor KPIs and budgets, generate reports, write performance insights, and communicate updates to clients and internal stakeholders.
• Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion strategies.
• Support full-funnel strategy, lead generation, incremental lift measurement, and continual improvement of account performance.
• Act as the primary internal and external contact for owned accounts while contributing as a subject matter expert in meetings.

Requirements

• 2–5+ years of paid media experience.
• Experience managing multiple paid media accounts with monthly budgets of $200K–$1MM.
• Extensive campaign management and strategy experience across programmatic platforms such as Viant, StackAdapt, Cadent, Illumin, The Trade Desk, and DV360.
• Experience managing campaigns directly and working with managed-service partners.
• Experience with full-funnel strategy, lead generation, incremental lift measurement, Google Analytics, GTM, conversion strategy, and optimization.
• Advanced spoken and written English is required.

Nice to have

• Experience with Google Ads, Bing Ads, Meta, LinkedIn, or TikTok.
• Knowledge of GA4.
• Experience writing ad copy, guiding creative strategy, identifying asset requirements, and establishing creative testing cadences.

Culture & Benefits

• People-first environment centered on diversity, inclusion, integrity, autonomy, and continuous improvement.
• Collaboration with marketers, creatives, analysts, and technologists across multidisciplinary client engagements.
• Work on multi-channel paid media accounts and data-driven growth initiatives.
• Performance expectations include client retention, budget pacing, conversion targets, and timely delivery of work.