Activation Manager (Programmatic)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. Candidates must have the right to work in the UK.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and addressable advertising solutions through the WPP Open platform.

What you will do

• Oversee the full lifecycle of campaign management for a portfolio of clients and provide final approval for campaigns launched by the team.
• Drive campaign testing strategies and contribute to forecasting, technical recommendations, audience planning, and technology selection.
• Collaborate with Solutions Planning and Solutions Development teams to meet agency KPIs and support campaign monetisation.
• Communicate campaign insights to commercial teams and present post-campaign analysis with recommended next steps.
• Troubleshoot technical campaign issues, escalate complex problems, and coordinate resolution of campaign and billing issues.
• Ensure financial accuracy and reliable reporting across the campaign portfolio while supervising onshore and offshore activation specialists.

Requirements

• Experience in advertising operations, programmatic trading, or campaign management.
• Familiarity with multiple DSPs, including The Trade Desk, DV360, ADSP, or Perion; SSP exposure is advantageous.
• Deep understanding of online advertising, ad targeting, DSP and SSP optimisation, and relevant performance metrics.
• Strong Excel, analytical, organisational, prioritisation, communication, and problem-solving skills.
• Ability to manage expectations, work at a fast pace, build strong relationships, and communicate with technical and non-technical audiences.
• Right to work in the United Kingdom is required.

Nice to have

• Exposure to SSPs and willingness to expand knowledge of digital and addressable channels.
• Familiarity with key business systems and a proactive, collaborative approach to problem-solving.

Culture & Benefits

• Access to hirify.global and WPP networks for professional development, learning, and networking.
• Employee resource groups and regular in-office events focused on team achievements, thought leadership, and milestones.
• Medical, dental, vision, and group retirement benefits.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Hybrid collaboration model focused on creativity, connection, and teamwork.