Associate Manager, Integrated Marketing

Location: New York, NY or San Francisco, CA, United States

Salary: $108,800–$160,000 USD base salary per year, plus potential equity grants.

Company

hirify.global operates a platform that connects local economies with delivery and catering solutions, including hirify.global for Business for workplace meal and catering needs.

What you will do

• Own the end-to-end self-serve customer experience from first touch through activation and retention.
• Develop positioning, messaging, in-product marketing, and customer experiences for self-serve administrators and organizers.
• Partner with Product to influence the self-serve roadmap and optimize onboarding flows, empty states, and upsell moments.
• Identify funnel drop-off points, run messaging experiments, and improve activation and retention with Growth and Analytics.
• Build and iterate the self-serve go-to-market playbook across landing pages, onboarding emails, in-product prompts, and sales enablement.
• Develop integrated campaigns that educate, activate, and retain hirify.global for Business customers.

Requirements

• 3–6+ years of product marketing or growth marketing experience, ideally in a B2B or self-serve SaaS environment.
• Experience optimizing self-serve funnels, writing in-product copy, and partnering with Product teams.
• Ability to turn complex value propositions into clear, compelling messaging.
• Data-driven approach to using funnel metrics to identify issues and measure impact.
• Hands-on experience with Pendo, Amplitude, Contentful, FullStory, or similar marketing and analytics tools.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Culture & Benefits

• Cross-functional collaboration with Product, Growth, Strategy & Operations, Lifecycle Marketing, and Analytics.
• Equity grant opportunities in addition to base salary.
• 401(k) plan with employer matching, paid parental leave, wellness benefits, commuter benefits, and paid time off.
• Medical, dental, and vision insurance, paid holidays, disability and life insurance, family-forming assistance, and mental health support.
• Salaried roles include flexible paid time off and 80 hours of paid sick time per year.