Growth Marketing Lead

Location: Hybrid role based in Sydney or Melbourne CBD, with three days in the office and two days remote.

Company

hirify.global connects people with local businesses and supports the growth of local economies.

What you will do

• Lead the ANZ performance marketing team of three and set the growth marketing strategy for Australia and New Zealand.
• Plan, launch, manage, and optimise media buys and promotional campaigns across Search, Meta, TikTok, Display, and Affiliates.
• Own CAC, CPA, forecasting, marketing mix, acquisition efficiency, reach, incrementality, and funnel conversion KPIs.
• Build a growth marketing engine through effective messaging, creative, structured testing, and ongoing performance analysis.
• Drive restaurant growth through self-service merchant onboarding and qualified lead generation.
• Collaborate with the digital media agency and internal Creative, Analytics, Finance, and MarTech teams.

Requirements

• 8+ years of growth marketing experience, including team leadership, forecasting, and planning.
• Hands-on experience managing and optimising paid search, paid social, and display campaigns.
• Experience with Google AdWords, Facebook Ad Manager, and performance dashboards.
• Strong knowledge of CPL, CPA, CPC, CPM, LTV, ROAS, and marketing attribution methodologies.
• Strong Excel skills, including models, multi-function formulas, and graphs, plus basic SQL.
• Ability to present investment cases to leadership and communicate performance concepts clearly across stakeholder groups.

Culture & Benefits

• Work in a cross-functional environment with internal and external marketing partners.
• Operate in a performance-driven business with ambitious goals and measurable KPIs.
• Shape the growth marketing function and its strategic direction in the ANZ market.
• Use structured testing and learning to guide campaign and investment decisions.