Brand Strategy & Initiatives Manager

Location: Toronto, Ontario, Canada; hybrid work with flexibility to work from the office and virtually

Salary: CAD 80,000–128,000 annually

Company

hirify.global is a financial services company helping clients achieve lifetime financial security and live healthier lives.

What you will do

• Support brand strategy development, annual planning, positioning, and strategic guidance for marketing and communications teams.
• Translate brand, client, and market insights into initiatives that improve relevance, trust, differentiation, and client connection.
• Develop brand activations and contribute to brand narratives, messaging, and culturally relevant storytelling across Canadian markets.
• Collaborate with creative, communications, insights, and marketing teams to deliver consistent omnichannel brand experiences.
• Participate in brand reviews and guide teams and partners on visual identity, tone of voice, experience standards, and brand guidelines.
• Support brand architecture, naming governance, market trend monitoring, and competitor analysis.

Requirements

• 7+ years of experience in brand strategy and management.
• Experience developing and implementing brand positioning, strategy, and value propositions.
• Ability to translate research, insights, and data into actionable strategies and recommendations.
• Strong understanding of digital marketing, client experience, omnichannel journeys, and connected brand experiences.
• Strong organizational, planning, and project management skills, with the ability to lead cross-functional initiatives independently.
• French and English bilingualism is required only for positions based in Quebec; this Toronto posting does not state a mandatory French requirement.

Nice to have

• Brand, consulting, or advertising agency experience.
• Familiarity with brand measurement, market insights, and marketing performance reporting.

Culture & Benefits

• Caring, supportive, and inclusive work culture.
• Flexible benefits available from the start of employment.
• Hybrid work flexibility based on business, client, and employee needs.
• Focus on employee well-being, mental health, and inclusive workplace practices.
• 20-month contract position with eligibility for applicable employee incentive plans.