Group Product Manager - Martech & Adtech (All Genders)

Location: Munich, Germany; hybrid work with 60% onsite and 40% home office. An option is available to work abroad for up to 20 days in approved countries.

Salary: €119,500–€153,700 gross annual range.

Company

hirify.global is a pet e-commerce company serving more than 12 million customers through its digital products and services.

What you will do

• Define product strategy and roadmaps for customer lifecycle, Martech, identity, profiling, personalisation, and self-service capabilities.
• Build scalable lifecycle communication and customer engagement capabilities across channels.
• Strengthen Martech, CRM, CDP, and customer data foundations.
• Lead product direction for registration, login, access management, accounts, and customer preferences.
• Improve progressive profiling, personalisation enablement, and self-service customer journeys.
• Lead, coach, and develop Product Managers while driving prioritisation, discovery, and outcome orientation.

Requirements

• 8–12+ years of Product Management experience, including at least 4 years in a product leadership role.
• Experience building scalable, platform-based products in data-rich environments.
• Deep expertise in Martech ecosystems, personalisation, CIAM, CRM/CDP, profiling, and zero-party data.
• Strong ability to define product strategy and roadmaps and translate business goals into scalable product capabilities.
• Experience leading and developing Product Managers and aligning Marketing, Tech, and Data stakeholders.
• Understanding of analytics, experimentation, data governance, and GDPR.

Culture & Benefits

• Hybrid working with 60% office time and 40% home office.
• Option to work abroad for up to 20 days in approved countries.
• Career development opportunities, training, and professional support.
• Wellbeing offers, subsidised transport, and bike leasing.
• 20% discount across hirify.global products.
• Multinational environment with offices in Madrid, Krakow, Wroclaw, London, Vienna, and Munich.