Partner Demand Generation & Marketing Manager – Growth Markets

Location: Barcelona, Spain. The role supports campaigns across the Middle East, Caribbean, and SEE, with UKI market experience required.

Salary: €40,000–€55,000 per year.

Company

hirify.global develops AI-powered business management SaaS covering HR, Finance, Talent, Operations, and IT workflows.

What you will do

• Own and execute partner demand generation strategies that create qualified pipeline through indirect sales channels.
• Plan and manage co-marketing campaigns with partners, including events, webinars, email, paid media, ABM, and local activations.
• Create market-specific plans, partner playbooks, campaign kits, and enablement materials.
• Manage Marketing Development Plans, budgets, timelines, agencies, vendors, and performance metrics.
• Collaborate with Sales, Partnerships, Content, SEO, Paid, and Events teams to improve lead quality and revenue impact.
• Support partner onboarding and activation while scaling successful initiatives across markets.

Requirements

• 3–5 years of experience in demand generation, partner/channel marketing, or B2B marketing, preferably in SaaS or technology.
• Professional experience working with the UKI market and a strong understanding of its B2B/SaaS landscape are mandatory.
• Experience with multi-channel campaigns, indirect sales models, resellers, distributors, or referral partners.
• Ability to collaborate with Sales and Partnerships teams and measure pipeline and revenue outcomes.
• Strong project management, organization, analytical, and commercial skills.
• Native-level English proficiency or equivalent expert professional fluency is required.

Nice to have

• Experience in B2B SaaS, HR tech, international markets, or emerging markets.
• Familiarity with HubSpot, Salesforce, or comparable CRM and marketing automation tools.
• Experience with Partner Marketing Funds, Marketing Development Plans, partner enablement, or co-marketing programs.
• Customer-facing, commercial, or stakeholder management experience.

Culture & Benefits

• High-growth, multicultural, collaborative environment focused on ownership, learning, partnership, and fast execution.
• Private health insurance through Alan.
• Wellhub fitness benefits, Cobee expense savings, and language classes.
• Office breakfast, organic fruit, food discounts, and a pet-friendly workplace.
• Opportunities to grow into broader regional responsibility.