Demand Generation Manager (B2B SaaS)

Location: Remote; remote-first working environment with home office support.

Company

hirify.global develops intelligent SaaS solutions, analytics, automation, and AI-powered workflows for automotive dealership service departments.

What you will do

• Own demand generation strategy across paid, owned, and earned channels.
• Develop integrated campaigns and acquisition programs that generate qualified pipeline.
• Optimize the funnel from awareness through sales qualification, improving MQL-to-SQL conversion.
• Manage campaign budgets, external agencies, vendors, and strategic partners.
• Analyze MQLs, SQLs, conversion rates, CAC, ROAS, and pipeline contribution.
• Collaborate with Marketing, Sales, SDR, Customer Success, Product Marketing, Creative, and Marketing Operations teams.

Requirements

• 5+ years of experience in demand generation marketing for high-growth B2B SaaS companies.
• Hands-on experience with HubSpot and Salesforce.
• Experience with Google Ads, Google Analytics, Facebook Ads, LinkedIn Ads, content syndication, trade media, and association marketing.
• Strong understanding of marketing attribution, funnel analytics, campaign measurement, ROI, ROAS, and CAC.
• Experience managing campaign budgets and partnering with external agencies.
• Strong analytical, communication, project management, collaboration, and ownership skills.

Nice to have

• Experience with SugarCRM, WordPress, Zapier, Typeform, basic HTML, or automotive industry marketing.
• Experience with industry publications, association marketing, and additional content distribution platforms.

Culture & Benefits

• Remote-first environment based on autonomy, accountability, and flexibility.
• Health, dental, and vision insurance.
• Equity participation through the Equity Incentive Plan.
• 401(k) with a company match, flexible vacation, and 11 paid holidays.
• Employer-paid short- and long-term disability and life insurance.
• Home office setup support and professional development opportunities.