Sr. Manager CRM Strategy

TL;DR

Sr. Manager CRM Strategy (CRM/Marketing): Developing and scaling end-to-end customer lifecycle strategies across hirify.global’s global product portfolio with an accent on acquisition, activation, and retention. Focus on designing complex customer journeys, optimizing multi-channel messaging, and implementing AI-driven workflow efficiencies.

Location: United States (Hybrid)

Salary: $105,750 – $220,000 per year

Company

hirify.global is a global guide for millions of users, providing iconic products and omnichannel advertising solutions to engage brands and deliver results.

What you will do

• Define scalable CRM lifecycle strategies for acquisition, activation, retention, and re-engagement aligned with global architecture.
• Map complex customer journeys and messaging cadences across email and push channels based on user behavior.
• Partner with Product Marketing and Customer Strategy leads to align vertical-specific goals and success metrics.
• Lead robust A/B testing and experimentation to optimize personalization and dynamic content rules.
• Implement AI-driven workflow efficiencies and prompt engineering to automate campaign planning and content creation.
• Analyze lifecycle KPIs and utilize tools like Looker to diagnose churn risks and evaluate multi-channel performance.

Requirements

• 7+ years of experience in CRM strategy, lifecycle marketing, or retention focused on email and push channels.
• Proven experience designing and scaling multi-channel CRM strategies within complex product ecosystems.
• Deep familiarity with CRM measurement, A/B testing concepts, and optimization methodologies.
• Hands-on experience with enterprise CRM tools such as Zeta, Moveable Ink, or similar platforms.
• Experience applying generative AI platforms and prompt engineering to accelerate strategy and personalization.
• Must be based in the United States.

Culture & Benefits

• Flexible hybrid work options with occasional in-person events.
• Comprehensive healthcare and a strong 401k plan.
• Practical perks including backup childcare and education stipends.
• Inclusive workplace with 11 employee resource groups (ERGs) promoting a culture of belonging.