Sr. Manager CRM Strategy (AI)

Location: United States of America; flexible hybrid work with occasional in-person events or team sessions.

Salary: $105,750–$220,000 per year, with possible discretionary annual bonus or commissions.

Company

hirify.global operates a global portfolio of digital products and advertising solutions, serving hundreds of millions of users and advertisers.

What you will do

• Own scalable CRM lifecycle strategies covering acquisition, activation, retention, and re-engagement.
• Translate business objectives into CRM requirements, customer journey definitions, trigger logic, and messaging cadences.
• Design multi-channel journeys across email, push, and other CRM channels using behavioral and engagement signals.
• Partner with Product Marketing, Customer Strategy, CRM Operations, Messaging Platforms, and Analytics to align goals, delivery, and success metrics.
• Analyze lifecycle KPIs, diagnose churn risks, and lead A/B testing and experimentation for messaging, sequencing, personalization, and dynamic content.
• Introduce AI-driven workflow efficiencies and automated pipelines while improving CRM performance and customer experience at scale.

Requirements

• 7+ years of experience in CRM strategy, lifecycle marketing, or retention, particularly across email and push channels.
• Experience designing and scaling multi-channel CRM strategies in complex product ecosystems.
• Strong CRM measurement, A/B testing, optimization, analytical, and strategic communication skills.
• Experience with enterprise CRM and marketing tools such as Zeta, Movable Ink, or similar platforms.
• Hands-on experience with generative AI platforms or prompt engineering for strategy development, content variants, or personalization.
• BA/BS degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Culture & Benefits

• Flexible hybrid work with limited regular office attendance for most roles.
• Healthcare benefits and a 401(k) plan.
• Backup childcare and education stipends.
• Inclusive workplace supported by employee resource groups and accessibility accommodations.