Brand Marketing Director, UK & Ireland (Consumer Goods)

Location: Slough, UK; hybrid schedule with an average of 3 days per week in the office and 2 days from home.

Company

Global consumer brand focused on creative products, family audiences, and experiences that encourage curiosity, imagination, and play.

What you will do

• Lead, coach, and develop a high-performing Brand Marketing team.
• Define and execute the UK and Ireland go-to-market brand strategy across media, social, PR, experiential, influencer, and performance channels.
• Build partnerships with global stakeholders, agencies, major retailers, and strategic partners.
• Own marketing performance, budgets, investment optimisation, and commercial delivery across brands, audiences, and launches.
• Use customer, audience, and market insights to influence strategic business decisions and identify growth opportunities.
• Drive organisational change, innovation, collaboration, and a test-and-learn culture.

Requirements

• Deep, current understanding of the UK and Ireland retail environment and experience partnering with major in-country retailers.
• Significant senior-level brand marketing experience in a leading consumer goods organisation; FMCG, gaming, or technology experience is relevant.
• Proven success leading teams, developing talent, strengthening brand health, and delivering commercial growth.
• Expertise across the full marketing mix, including media, social, PR, events, influencer marketing, and measurement.
• Experience managing complex stakeholder relationships across local and global organisations.
• Strong strategic thinking, communication, influencing, resilience, and change-management skills.

Nice to have

• Experience in highly matrixed, cross-functional organisations.
• Knowledge of marketing mix modelling and advanced effectiveness measurement.
• Experience marketing to families, parents, or children.
• Understanding of omnichannel retail and ecommerce environments.

Culture & Benefits

• Inclusive, diverse, and collaborative culture centred on creativity, curiosity, imagination, and play.
• Enhanced paid family care leave options.
• Life and disability insurance coverage.
• Wellbeing resources, benefits, and community-building opportunities.
• Colleague discount from the first day and eligibility for a performance-based bonus scheme.
• Hybrid workplace policy with an assigned primary office, store, or factory location.