Senior Manager, Brand Partnership Activation

Location: London, UK; on-site

Company

Legora develops an AI-native workspace that helps legal professionals analyze documents and manage end-to-end legal workflows more efficiently.

What you will do

• Own the activation strategy and commercial direction across Legora’s sports partnership portfolio, including the Yankees, Chelsea FC, golf partnerships, and other opportunities.
• Maximize contractual rights through creative campaigns, co-branded content, hospitality, and pipeline-driving activations.
• Define the strategy, guest framework, allocation model, and commercial outcomes for CXO and VIP hospitality programs.
• Lead senior relationships with partners, clients, prospects, athlete representatives, and internal stakeholders.
• Manage and develop an Associate Event Producer while setting priorities, quality standards, and execution requirements.
• Own activation and hospitality budgets, vendor strategy, forecasting, and evaluation of future sports partnerships.

Requirements

• 8+ years of experience in sports sponsorship, partnership marketing, or experiential and hospitality marketing.
• Experience setting strategy for complex, multi-year sponsorship or partnership contracts and generating commercial value from contractual rights.
• Strategic ownership of VIP or executive hospitality programs, with execution handled by a team, vendors, or partners.
• Experience managing or directing direct reports, vendors, or agencies.
• Strong cross-functional leadership across regions, time zones, partner workstreams, and senior stakeholders.
• Excellent relationship-building skills with partner teams, athlete representatives, marketing leaders, senior clients, and prospects.

Nice to have

• Existing relationships with sports properties, leagues, or representative agencies.
• Experience in B2B, professional services, or legal-sector brand marketing.
• Familiarity with brand rights compliance and approval processes.

Culture & Benefits

• High-ownership environment focused on outcomes and accountability.
• Culture of excellence, direct feedback, and low ego.
• Collaborative work across Europe, North America, and APAC.
• Inclusive, equal-opportunity workplace committed to diversity and high performance.