Paid Social Media Strategist

Location: New York City; hybrid work in the New York office 2–3 days per week

Salary: $70,500–$113,850 USD annually

Company

hirify.global is a design-driven platform that helps entrepreneurs build brands and businesses online through websites, domains, ecommerce, marketing, scheduling, and social media products.

What you will do

• Own paid social campaign strategy and execution across Meta, TikTok, Reddit, and Pinterest for global, full-funnel campaigns.
• Build, launch, and optimize audiences, creative rotations, bidding strategies, budget pacing, and campaign troubleshooting.
• Design structured tests across creative, audience, and format, and shape the testing roadmap with cross-functional marketing partners.
• Use AI to automate reporting, accelerate analysis, and build repeatable workflows, automations, and agents.
• Evaluate platform-reported results against incrementality measurement and identify what is driving performance.
• Manage platform partner relationships and collaborate with creative, analytics, and finance teams.

Requirements

• At least 2 years of hands-on paid social buying experience for direct-response campaigns.
• Deep Meta expertise and experience optimizing $10M+ in investment across multiple markets against conversion KPIs.
• Experience building AI-powered workflows, automations, or agents that improve team efficiency.
• Strong understanding of conversion tracking, performance KPIs, and measurement fundamentals.
• Comfort with Excel or Google Sheets and creating clear, data-informed reports and presentations.
• Clear communication, ownership of outcomes, curiosity, and a proactive approach to problem-solving.

Nice to have

• Experience with Pinterest and Reddit advertising.
• Familiarity with incrementality testing or media mix modeling.
• Experience with Looker.

Culture & Benefits

• Collaborative, fast-moving environment with a bias toward action and data-informed decision-making.
• Medical plan options, including an option for fully covered premiums, plus supplemental insurance.
• Flexible paid time off, 12 weeks of paid parental leave, and family care leave.
• Retirement benefits with employer matching, education reimbursement, and pretax commuter benefits.
• Employee assistance program, mindfulness subscription, employee resource groups, and donation matching.
• Dog-friendly workplace, free lunch and snacks, private rooftop, and twice-yearly hack weeks.