Paid Search Analyst (Performance Marketing)

Location: Chicago, IL, with hybrid flexibility and required commuting to a nearby hirify.global Hub for in-person meetings, training, and culture events. Legal authorization to work in the U.S. is required.

Salary: $60,000–$112,000 annual, plus eligibility for an annual performance-based bonus.

Company

hirify.global provides financial services and payment solutions for retail and commercial partners.

What you will do

• Plan, develop, launch, optimize, and report on paid search campaigns and budgets.
• Conduct keyword research, develop ad copy, manage bidding strategies, and allocate budgets.
• Monitor daily performance, identify trends and growth opportunities, and recommend actionable improvements.
• Build and document testing plans, campaign learnings, and case studies.
• Implement and QA search campaign formats including PMAX, Demand Gen, MSAN, Multiple Media Ads, AI Max, and AI Mode.
• Partner with analytics, Ad Operations, programmatic, paid social, media strategy, and account teams on tagging, measurement, reporting, and integrated campaign planning.

Requirements

• Bachelor’s degree, or a high school diploma/GED with at least 5 years of marketing experience, including paid search campaign management.
• At least 2 years of hands-on experience managing paid search campaigns from planning and execution through optimization and reporting.
• Experience with keyword research, ad copy development, bid strategy, and daily campaign optimization.
• Google Marketing Platform experience, with SA360 required; GA4, Campaign Manager, and DV360 are preferred.
• Strong analytical skills and proficiency in Excel and PowerPoint.
• Must be legally authorized to work in the U.S.; visa sponsorship is not available. Must be able to commute to a nearby Hub and travel for business as required.

Nice to have

• Experience with B2C and B2B campaigns, especially in financial services.
• Knowledge of paid media tagging strategy, SEO, GEO, and the relationship between paid and organic discoverability.
• Agency experience and strong project management, communication, collaboration, and problem-solving skills.

Culture & Benefits

• Flexible hybrid work model combining work from home near a Hub with in-person engagement activities.
• Inclusive culture focused on belonging, collaboration, and employee voice.
• Employee Resource Groups support community, learning, and professional growth.
• Employment is subject to background investigation, fingerprinting, drug testing, and applicable banking eligibility requirements.