General Manager, Consumer

Location: Remote within the United States; Miami is preferred.

Company

hirify.global provides social support and companionship to older adults and families through trained and vetted hirify.global Pals, working with health plans, employers, and direct consumers.

What you will do

• Own day-to-day strategy and execution for the Consumer business, including growth, marketing, operations, and overall performance.
• Partner with the CEO and executive team on strategy, key decisions, and Board discussions.
• Lead customer acquisition across paid media, in-house marketing, referrals, and community channels while optimizing funnel performance.
• Build scalable consumer operations covering activation, inbound support, and visit success.
• Coordinate cross-functional workstreams, translating strategy into priorities, owners, milestones, and execution.
• Use dashboards, operating KPIs, and customer insights to guide decisions and partner with Product, Engineering, and Design on scaling technology.

Requirements

• 10+ years of experience across general management, marketing, growth, operations, business operations, or related leadership roles.
• Track record of scaling a consumer business, including customer acquisition, growth marketing, funnel optimization, and unit economics.
• Experience leading multiple cross-functional areas across growth, marketing, operations, analytics, and technology.
• Experience building new businesses, products, or service lines in ambiguous, fast-moving environments.
• Strong people leadership, executive communication, analytical decision-making, and team-building skills.
• Ability to set strategic direction while remaining directly involved in execution.

Nice to have

• Experience in consumer marketplaces or consumer services.

Culture & Benefits

• People-first culture centered on family, community, and helping people age better together.
• Encouragement to bring an authentic, transparent, and collaborative working style.
• Non-hierarchical environment focused on belonging, purpose, and career growth.
• Opportunity to develop as a visionary and entrepreneur while scaling a major new business.