обновлено 3 дня назад
Performance Marketing Manager (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Performance Marketing Manager (Fintech): Owning paid acquisition across Meta, TikTok, Google, and other channels for mobile banking and lending products with an accent on campaign scaling, creative testing, and web-to-app funnels. Focus on building experiment tracking systems, optimizing attribution and analytics, and collaborating with creative, product, web/SEO, and analytics teams.
Location: Remote from Georgia, Thailand, Vietnam, Indonesia, Kazakhstan, Malaysia, Kyrgyzstan, or Uzbekistan; UTC+8 with core collaboration hours from 12:00–6:00 PM Manila Time
Company
is a technology-driven fintech company building banking and lending products across Southeast Asia, starting in the Philippines.
What you will do
- Own paid acquisition across Meta, TikTok, Google, and additional high-volume channels.
- Launch and optimize campaigns directly and through external partners.
- Decide which channels, creatives, and funnels to scale and remain accountable for performance results.
- Generate creative concepts and maintain a structured creative backlog with the production team.
- Build an experiment tracking system so campaign learnings compound across channels.
- Collaborate with creative, product, web/SEO, and analytics teams to deliver growth campaigns.
Requirements
- 5+ years of hands-on performance marketing experience, ideally in fintech, banking, or digital consumer services.
- Proven experience with Meta as the primary advertising channel and at least one additional major platform, such as Google Ads, TikTok Ads, or Reddit Ads.
- Experience promoting mobile applications, including web-to-app funnels.
- Strong test-and-learn approach, including hypothesis formation, variant launches, and data-based conclusions.
- Hands-on understanding of attribution, tracking, and analytics tools such as Google Analytics, Tableau, or AppsFlyer.
- English at B2 level required.
Culture & Benefits
- Fully remote work with flexible collaboration within the specified core hours.
- Company-provided tools and equipment.
- Medical insurance support for the employee and family through co-funding or reimbursement, depending on location and policy limits.
- Access to an internal mental health support specialist, 22 vacation days, public holidays in the Philippines, and 15 sick days.
- Opportunities for internal expert meetups, conferences, speaking engagements, and industry publications.
- Company-sponsored trips to Manila and potential team beach-house weeks in Southeast Asia.
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