Senior Performance Marketer

Location: Manila, Philippines; hybrid work arrangement

Company

hirify.global is a digital healthcare company building personalised, clinician-led care programs across weight management, men's health, fertility, skincare, and preventative health.

What you will do

• Own paid growth strategy, execution, budgets, campaign structures, and optimisation across Meta, Google, YouTube, TikTok, and emerging platforms.
• Use first-party, third-party, blended, and attributed data to guide acquisition and budget allocation decisions.
• Partner with creative teams to develop briefs, analyse ad performance, and iterate on high-performing concepts.
• Build and run structured experiments across audiences, creative, bidding strategies, and landing experiences.
• Lead performance analytics, reporting, attribution, incrementality testing, and full-funnel measurement.
• Collaborate with product, analytics, and senior leadership to shape growth priorities and respond to platform and industry changes.

Requirements

• 6+ years of hands-on experience in performance marketing or paid media, managing multiple accounts and channels.
• Strong experience driving customer acquisition through Meta and Google performance channels.
• Advanced analytical skills, including first- and third-party data, attribution models, and blended performance metrics.
• Experience designing structured test-and-learn frameworks and translating performance metrics into business outcomes, budgets, CAC, and order targets.
• Ability to collaborate closely with creative teams, influence product discussions, and present performance strategy to senior stakeholders.
• Confident use of AI tools for analysing data concerns and supporting recommendations.

Nice to have

• Experience in D2C, consumer, or subscription-based businesses, with a focus on ROI, LTV, and retention.
• Experience with incrementality testing, media mix modelling, or advanced attribution methodologies.
• Experience scaling TikTok or YouTube as supplementary acquisition channels.

Culture & Benefits

• High ownership, continuous feedback, and dedicated development support.
• Mentorship and collaboration with colleagues across Australia, the UK, Germany, Japan, the Philippines, and South Africa.
• Learning budgets, conferences, certifications, peer shadowing, and global knowledge sharing.
• Wellness budgets, social clubs, and initiatives supporting work-life balance.
• Health coverage including up to two dependents, vacation, sick and parental leave, 13th-month pay, statutory benefits, and a transport allowance.