Product Marketing Lead (Digital Payments)

TL;DR

Product Marketing Lead (Digital Payments): Owning VIA’s payments-sector marketing lifecycle through partner marketing, co-branded storytelling, targeted events, and digital presence optimization with an accent on relationship management, fintech messaging, and mission-critical communications. Focus on building joint case studies and press releases, coordinating partner deliverables, producing video content, and positioning digital payment infrastructure for enterprise, public-sector, and humanitarian audiences.

Location: Somerville, Massachusetts, United States; flexible work from home is available as needed, with access to three offices. Remote work from eligible locations is available for up to two months per year.

Salary: $100,000–$150,000 USD per year

Company

hirify.global develops digital infrastructure for mission-critical organizations, including agentic AI, zero-trust identity, quantum-resistant data, and offline stablecoin payments.

What you will do

• Own VIA’s marketing presence in the digital payments sector from strategy through execution.
• Manage marketing relationships with payment, enterprise, and humanitarian partners and coordinate joint marketing plans.
• Co-author press releases and case studies, coordinate video testimonials, and create partner-focused social and web content.
• Support partner-led events and initiatives while positioning VIA’s technology for relevant audiences.
• Plan and execute targeted, high-impact corporate and public-affairs events.
• Maintain partner-facing web pages, logos, graphics, capability messaging, and collaborative product descriptions.

Requirements

• 4+ years of experience in partner marketing, channel marketing, or relationship-focused B2B marketing.
• Experience in fintech, digital infrastructure, public-sector, or humanitarian ecosystems is preferred.
• Demonstrated ability to manage external relationships, align stakeholders, and maintain momentum across organizations.
• Exceptional written and verbal communication skills.
• Experience organizing specialized corporate or public-affairs events.
• Strong writing skills for joint case studies, press releases, and technical capability summaries.

Culture & Benefits

• Self-motivated, creative, collaborative culture focused on continuous improvement and diverse perspectives.
• Competitive benefits with a 401(k) plan and up to 5% employer contribution.
• Fully funded health, vision, and dental coverage from the first day for the whole family.
• Up to 24 weeks of paid parental leave, a paid ramp-back program, and a $10,000 family-forming benefit.
• Flexible vacation, Summer Fridays, an extended December holiday period, commuting support, and wellness advising.
• Individualized mentoring, learning and development programs, leadership training, and in-person team events.