AVP, Salesforce CRM Product Owner (Salesforce)

Location: Minneapolis, Minnesota, United States

Annual base salary: $149,820–$198,370 USD, plus potential incentive compensation.

Company

hirify.global is a financial services company focused on helping individuals and communities achieve better financial outcomes.

What you will do

• Own and communicate the Salesforce CRM product vision, strategy, roadmap, and priorities.
• Represent business stakeholders and make value-based prioritization and trade-off decisions.
• Translate business and user needs into epics, features, user stories, acceptance criteria, and release priorities.
• Lead discovery with business, operations, sales, marketing, service, data, and technology stakeholders.
• Partner with Salesforce administrators, architects, developers, analysts, data teams, vendors, and integration partners to deliver scalable CRM solutions.
• Define product KPIs, adoption goals, value realization metrics, and continuous improvement initiatives.

Requirements

• Strong experience owning Salesforce CRM products, including vision, roadmap, backlog, prioritization, and measurable outcomes.
• Deep understanding of CRM capabilities, user workflows, data quality, adoption drivers, and Salesforce-enabled business processes.
• Experience translating business strategy into product requirements, user stories, acceptance criteria, and release plans.
• Experience with agile delivery, including backlog refinement, sprint planning, demos, testing, and release readiness.
• Strong stakeholder management, communication, consultative leadership, and conflict-resolution skills in complex organizations.
• Bachelor’s or master’s degree in business, technology, product management, marketing, or a related field, or equivalent experience.

Nice to have

• Salesforce Administrator, Platform App Builder, Sales Cloud Consultant, Service Cloud Consultant, or Product Owner certification.

Culture & Benefits

• Health, dental, vision, and life insurance plans.
• 401(k) plan with company matching contributions of up to 6%.
• Employer-paid retirement plan with a 4% cash balance contribution.
• Tuition reimbursement of up to $5,250 per year.
• Paid time off, nine company holidays, a flexible Diversity Celebration Day, and 40 hours of paid volunteer time annually.