Associate Director of Paid Advertising

TL;DR

Associate Director of Paid Advertising (SEM/Meta Ads): Leading paid advertising pods and managing enterprise client accounts with an accent on campaign strategy, team development, and data-driven performance optimization. Focus on building testing roadmaps, improving budget accuracy, diagnosing account risks, and leveraging AI technologies to strengthen workflows and results.

Location: Remote within the United States for candidates legally eligible to work in the U.S.; in-office and hybrid work styles are also supported.

Company

hirify.global is a tech-enabled growth marketing firm combining marketing, consulting, and data intelligence to drive revenue and brand recognition for clients.

What you will do

• Manage a paid advertising pod of at least three direct reports, including capacity planning, coaching, performance development, and team engagement.
• Oversee client delivery quality, budget accuracy, account health, retention, and revenue performance across the pod.
• Lead strategy and account direction for a portfolio of clients, ensuring timely execution and proactive recommendations.
• Build testing roadmaps, manage experimentation cadence, identify performance risks, and escalate issues early.
• Apply the Power Circuit and nova ecosystem to improve operational execution and marketing outcomes.
• Use AI technologies to optimize workflows, insights, and campaign performance.

Requirements

• 5+ years of digital marketing experience, including 3+ years in an agency environment.
• At least 4 years of hands-on search engine marketing experience, including Performance Max, Shopping, YouTube, Display, Local campaigns, Bing Ads, bid optimization, keyword research, and ad copy development for enterprise accounts.
• At least 4 years of hands-on Meta direct-response advertising experience, plus experience with lead generation and B2B marketing.
• 3+ years of people management experience and the ability to lead a pod of at least three team members.
• Proficiency with Google and Microsoft Office suites, Google Analytics, funnel marketing, marketing data analysis, client presentations, and project management.
• Legal eligibility to work in the United States is required.

Nice to have

• Experience with TikTok Ads, LinkedIn Ads, Pinterest Ads, or other paid advertising platforms.
• Experience with additional campaign types and large enterprise-level accounts.

Culture & Benefits

• Fully remote, in-office, or hybrid work environment for U.S.-eligible employees.
• Medical, dental, and vision insurance with up to 100% employer contribution toward employee premiums.
• 401(k) plan with a 4% employer contribution match.
• Unlimited time off, 12 U.S. national holidays, and two mental health recharge days annually.
• Base salary with commission opportunities, a $100 work-from-home stipend, volunteer time off, and employee assistance support.
• Professional development programs, leadership opportunities, quarterly awards, and DEI initiatives.