Growth Marketer (Lead Generation)

TL;DR

Growth Marketer (Lead Generation) (EdTech): Building and optimizing lead-generation campaigns that convert educator and district usage into sales-ready opportunities across web, email, paid social, search, and in-product channels with an accent on data-driven outreach, SEO/AEO, and marketing automation. Focus on designing usage-based conversion campaigns, improving pipeline infrastructure, measuring channel performance, and identifying scalable growth opportunities.

Location: Remote, must be US-based

Salary: $105,000–$115,000 per year, commensurate with experience

Company

hirify.global is a nonprofit education technology organization providing an online reading program for grades 3–12, used by teachers in more than 90,000 American schools.

What you will do

• Own lead-generation strategy across web, email, paid social, Google Ads, and in-product channels.
• Build, QA, monitor, and report on campaigns, landing pages, forms, workflows, and other marketing infrastructure.
• Use district usage data to design regional, referral, and usage-based outreach campaigns.
• Establish SEO and AEO strategies and develop competitor-facing pages and email campaigns.
• Partner with marketing, sales, product, retention, and revenue operations teams to convert free users into paid partnerships.
• Set lead targets, analyze channel performance, and continuously test and improve growth initiatives.

Requirements

• Bachelor’s degree.
• 4–7 years of experience in growth marketing, demand generation, or performance marketing.
• Hands-on experience with HubSpot or comparable marketing automation and CRM platforms, Google Ads, LinkedIn, Reddit, and other advertising platforms.
• Hands-on experience with Webflow, PostHog, Looker, or comparable platforms, plus working knowledge of SEO fundamentals.
• Experience working with usage and CRM data, spreadsheets, reporting, and conversion-focused campaigns.
• Must be based in the United States.

Nice to have

• Experience turning product usage signals into pipeline.
• Experience creating competitor comparison pages and competitive email campaigns.
• Experience using LLMs, especially Claude.
• Introductory knowledge of AEO fundamentals.

Culture & Benefits

• Remote-first work environment with flexible work options.
• Health, dental, and vision insurance, plus HSA and FSA plans.
• 401(k) plan with a 4% safe harbor employer match and company-sponsored life insurance.
• Paid holidays, paid time off, sick leave, family and parental leave, and additional leave programs.
• Home office setup stipend, learning and development opportunities, and regular remote connection activities.
• Low-stress weeks around Thanksgiving and late December.

Hiring process

• Applications are accepted until Friday, August 21, 2026, at 5 pm ET.