B2B Outbound Sales Team Lead

Location: Remote, with working hours aligned to Ontario, Canada Eastern Time, Monday to Friday, 9:00 AM–5:00 PM EST.

Company

A growing manufacturing and e-commerce business creates and sells its own products through online channels and retail locations.

What you will do

• Build and structure a wholesale B2B sales system, including workflows, scripts, outreach sequences, and follow-up processes.
• Prospect retail buyers, distributors, and wholesale partners across Canada and the U.S.
• Manage the full sales cycle, from discovery calls and product presentations through negotiation, closing, and onboarding.
• Develop long-term client relationships, manage reorders and upsells, and grow wholesale accounts.
• Track pipeline activity, conversion rates, deal value, and revenue in CRM or sales tools.
• Help hire, train, and mentor future wholesale sales representatives.

Requirements

• Proven direct B2B closing experience is mandatory.
• Strong experience selling by phone, email, and virtual meetings.
• Clear, confident English communication is required for frequent calls with Canadian and American buyers.
• Experience building sales processes and systems rather than only executing existing ones.
• Strong negotiation, objection-handling, relationship-building, organization, and independent-work skills.
• Experience in wholesale, e-commerce, consumer products, retail accounts, CRM tools, or leading a sales function.

Nice to have

• Account-management and closing experience.
• Experience in marketing, including websites or paid advertising.
• Software sales experience.

Culture & Benefits

• Opportunity to build a wholesale sales function from the ground up.
• Direct collaboration with company leadership and decision-makers.
• High-impact role with autonomy, ownership, and influence over sales strategy.
• Clear growth path into senior sales leadership.
• Full-time remote schedule with a one-hour paid break during the workday.