Marketing Functional Consultant (Salesforce Marketing Cloud)

TL;DR

Marketing Functional Consultant (Salesforce Marketing Cloud): Translating marketing and customer engagement requirements into functional specifications for Salesforce Marketing Cloud implementations, with an accent on customer journeys, campaign workflows, segmentation, and personalization. Focus on facilitating discovery workshops, coordinating UAT, guiding adoption, and optimizing marketing operations across complex platform implementations.

Location: New York, United States

Salary: $100,000–$130,000 base compensation

Company

hirify.global is a global business and technology transformation partner delivering strategy, design, engineering, cloud, data, and AI solutions to organizations worldwide.

What you will do

• Gather, analyze, and translate business requirements into Salesforce Marketing Cloud functional requirements and solution specifications.
• Define customer journeys, campaign workflows, segmentation strategies, personalization approaches, and marketing processes with stakeholders.
• Create user stories, business requirements documents, functional specifications, process flows, and acceptance criteria.
• Facilitate discovery sessions, stakeholder workshops, and solution review meetings with architects, developers, and QA teams.
• Support UAT by preparing scenarios, coordinating testing, and validating business outcomes.
• Lead training, change management, deployment support, hypercare, and post-implementation optimization.

Requirements

• 3+ to 7+ years of experience as a Business Analyst, CRM Consultant, or Marketing Technology Consultant.
• Strong knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, Contact Builder, and Automation Studio.
• Experience with requirements gathering, business process mapping, stakeholder management, and functional documentation.
• Knowledge of customer lifecycle marketing, campaign management, personalization, and marketing automation.
• Strong communication, presentation, and workshop facilitation skills.
• Familiarity with Agile delivery methodologies and tools such as Jira or Azure DevOps.

Nice to have

• Salesforce Marketing Cloud Email Specialist certification.
• Salesforce Marketing Cloud Administrator certification.
• Salesforce Business Analyst certification.
• Agile or Scrum certification.

Culture & Benefits

• Full-time employment with a comprehensive benefits package.
• Paid vacation, company holidays, personal days, and sick leave.
• Medical, dental, and vision coverage.
• Retirement savings plans, including 401(k) in the United States.
• Life and disability insurance and employee assistance programs.
• Collaborative international environment focused on digital and sustainable transformation.