Industry Marketing Manager (MEP and Structural Engineering)

Location: Montreal, Quebec, Canada. The role may require in-person onboarding and/or in-person identity verification.

Salary: $83,000–$122,100 USD base salary for Canada-based roles; offers may exceed this range and may include bonuses, stock grants, and benefits.

Company

hirify.global develops software that helps innovators design and create buildings, vehicles, factories, and entertainment content.

What you will do

• Lead the global audience marketing strategy for structural and MEP engineering professionals.
• Develop personas, value propositions, positioning, messaging, ICP frameworks, and audience narratives.
• Drive customer research, engineering workflow analysis, competitive analysis, and market trend evaluation.
• Create customer stories, case studies, webinars, thought leadership, and other engineering-focused content.
• Plan and execute multichannel, full-funnel campaigns with campaign development and demand generation teams.
• Align product, sales, technical sales, PR, web, events, and industry strategy teams around audience priorities and measurable outcomes.

Requirements

• 5+ years of product, industry, segment, or audience marketing experience, preferably in SaaS and B2B environments.
• Deep understanding of AEC industry trends and engineering professionals’ needs.
• Proven ability to develop audience-specific positioning, messaging, and marketing strategies.
• Experience planning and executing product launches and go-to-market strategies.
• Strong analytical, presentation, and stakeholder communication skills, including KPI and financial metric analysis.
• Bachelor’s degree required; an MBA or equivalent experience is an advantage.

Nice to have

• MBA or equivalent professional experience.
• Experience with SaaS and B2B marketing.

Culture & Benefits

• Collaborative work across product, marketing, sales, strategy, content, PR, web, events, and education teams.
• Comprehensive benefits package for eligible employees.
• Potential annual cash bonus and stock grants.
• Culture focused on belonging and meaningful work.
• Possible in-person onboarding and identity verification.