Product Marketing Lead (AI Healthcare)

TL;DR

Product Marketing Lead, Payor (AI Healthcare): Building and scaling go-to-market narratives, packaging, and campaigns for an AI-native healthcare platform serving health plans, public-sector programs, and labor organizations with an accent on positioning, value propositions, and commercial enablement. Focus on translating complex clinical and financial outcomes into persuasive buyer messaging, sales plays, RFP content, and campaigns that accelerate long-cycle payor deals.

Location: Remote within the United States. Applicants must have the legal right to work in the United States; immigration and work visa sponsorship are not provided.

Company

hirify.global is an AI-native digital healthcare company delivering connected care programs across musculoskeletal, women's health, cardiometabolic, and mental health.

What you will do

• Partner with General Managers to package AI Care capabilities for commercial health plans, public-sector programs, and labor and union organizations.
• Develop positioning, value propositions, contracting models, sales playbooks, RFP content, pitch tracks, and objection-handling tools.
• Create executive pitch decks, clinical impact summaries, partnership guides, and other payor-focused go-to-market assets.
• Launch and manage full-funnel campaigns aligned with product releases, payor planning cycles, and trust-fund cycles.
• Enable commercial teams and collaborate with Demand Generation, Brand, Events, Product, and General Managers to build pipeline and accelerate deals.

Requirements

• 8+ years of B2B product marketing experience, including launching products and executing complex go-to-market programs.
• Deep experience marketing to healthcare payors, health plans, public-sector or government programs, or labor and trust funds.
• Strong ability to translate complex technology into clear clinical and financially persuasive value propositions.
• Hands-on experience creating campaigns, sales enablement materials, pitch decks, and RFP narratives.
• Strong cross-functional influence, strategic thinking, execution skills, and emotional intelligence.
• Legal right to work in the United States; visa sponsorship is not available.

Culture & Benefits

• High-impact, hands-on individual contributor role focused on category creation in healthcare.
• Work remotely within the United States as a full-time employee.
• Compensation may include base salary, variable compensation, bonuses or sales incentives, and private company stock options where applicable.
• Benefits are available to full-time employees regularly working 25 or more hours per week.
• AI fluency is expected, with candidates assessed on their ability to use AI for productivity, workflows, or scaled product and process integration.