Senior Lifecycle Marketing Manager (B2B SaaS)

Location: Remote, open to candidates anywhere in the United States.

Company

hirify.global provides a video and webinar platform that helps small and medium-sized B2B businesses create, host, share, and analyze video content.

What you will do

• Own the strategy and execution of lifecycle programs focused on product adoption, feature awareness, engagement, and cross-sell readiness.
• Build and evolve trigger-based, behavior-driven email programs for trial and customer audiences.
• Analyze customer and product data to identify underserved segments, under-engaged users, and untapped lifecycle opportunities.
• Develop customer delight programs that reward successful customers and turn them into brand advocates.
• Partner with Content, Events, Webinars, Product Marketing, Growth Product, Marketing Operations, and Customer Success to coordinate campaigns and launches.
• Define lifecycle KPIs and use customer insights to influence marketing priorities, content planning, and product engagement strategy.

Requirements

• 9+ years of email and lifecycle marketing experience in a B2B SaaS company.
• Track record of owning marketing strategy and program outcomes while remaining hands-on.
• Practical experience using AI for content generation, segmentation, experimentation, and marketing execution.
• Deep HubSpot expertise, including segmentation, automation workflows, dynamic content, and platform architecture.
• Strong analytical skills and experience with adoption- and engagement-focused programs.
• Ability to influence cross-functional partners and advocate for the user without direct authority.

Nice to have

• Experience with product-led growth motions, including trial activation, feature adoption, and self-serve upgrades.
• Previous people management experience while choosing to remain an individual contributor.

Culture & Benefits

• Remote work environment within the United States.
• Employee stock options and a 401(k) with a 3% company contribution.
• Fully paid healthcare, dental, and vision insurance premiums, including family plans.
• Flexible time off, 16 weeks of paid parental leave, and pre-tax FSA and dependent care accounts.
• Annual professional development stipend and a new-hire bonus for home office setup.
• Pet insurance discount and an emphasis on collaboration, connection, and employee development.