Product Marketing Manager (Catastrophe Risk)

Location: Toronto, Ontario, Canada

Salary: 83,300 CAD annually

Company

hirify.global provides property intelligence, technology, and insights for the global property and insurance ecosystem.

What you will do

• Develop and execute go-to-market strategies for new launches and product enhancements.
• Create differentiated positioning, messaging, product collateral, campaigns, and sales presentations.
• Conduct market research and competitive analysis to identify customer and market opportunities.
• Partner with product, sales, customer success, and marketing teams on integrated programs and sales enablement.
• Gather customer feedback, develop use cases and success stories, and represent the customer perspective.
• Track campaign ROI, lead generation, product adoption, and customer retention to optimize performance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 2 years of product marketing experience, including B2B campaigns and go-to-market strategy.
• Strong strategic thinking, market analysis, written communication, and persuasive messaging skills.
• Experience with content creation, campaign management, product launches, and lifecycle marketing.
• Ability to collaborate cross-functionally and manage multiple projects in a fast-paced environment.
• Knowledge of insurance underwriting, restoration contracting, or technology workflow platforms is highly desirable.

Nice to have

• MBA.
• Experience with insurance underwriting, restoration contracting, or technology workflow platforms.

Culture & Benefits

• Flexible working model with vacation accrual, 11 paid holidays, and well-being and volunteer time off.
• Up to 16 weeks of fully paid parental leave and a baby stipend.
• Extended healthcare and dental coverage with mental health and wellness support.
• RRSP with company match and a $500 annual well-being stipend.
• Recognition rewards, referral bonuses, discounts, and opportunities for professional growth.