Sr. Manager, Consumer Insights - Brand & Audience

TL;DR

Sr. Manager, Consumer Insights - Brand & Audience: Lead research studies across the hirify.global portfolio to generate actionable brand and audience insights with an accent on portfolio-wide brand tracking, audience segmentation, and translating findings into executive-ready stories. Focus on designing and executing quantitative and qualitative research, synthesizing primary and syndicated data, and managing research operations and stakeholder communication.

Company

hirify.global is a media and entertainment business operating trusted brands across political news and opinion, business and personal finance, golf, and sports and genre entertainment.

What you will do

• Lead primary research from strategy through execution to deliver actionable brand & audience insights across the portfolio.
• Design and run quantitative and qualitative studies end-to-end (including partnering with internal collaborators and external vendors).
• Manage a complex, portfolio-wide brand tracking program—interpreting results, presenting findings, and overseeing operational execution.
• Use syndicated data sources to add context to primary research and behavioral data.
• Create story-driven, executive-friendly presentations tailored to different stakeholders and teams.
• Support team goals through project management and administrative responsibilities, including mentoring and helping manage budget/invoice processes and research schedules.

Requirements

• Bachelor’s degree in business, communications, marketing, psychology, social sciences, or a related field.
• 5–10 years of experience in media or market research (client-side or market research supplier).
• Proven experience in quantitative research (survey design, sampling plans, analysis) and qualitative research (focus groups, IDIs, community panels).
• Ability to learn research tools and interfaces for survey programming, data manipulation, and visualization.
• Strong writing and verbal communication skills for clear, audience-adapted storytelling and presentations.
• Knowledge and passion for TV and digital media, including entertainment, sports, and/or news.

Culture & Benefits

• Hybrid work: generally in the office at least three days per week (subject to business needs).
• Company-sponsored benefits including medical, dental, and vision insurance, 401(k), paid leave, and tuition reimbursement.
• Bonus eligible; salary range: $100,000–$125,000.

Hiring process

• External candidates may be required to attend an in-person interview with a hirify.global Media employee at one of the company locations before a hiring decision.