Manager, Lifecycle Analytics

Location: Onsite in Princeton, New Jersey, United States. U.S. work authorization is required; immigration sponsorship and STEM OPT Form I-983 support are not available.

Salary: $100,000–$166,000 national target base pay; $110,000–$184,000 for candidates in California and the New York metropolitan area.

Company

A consumer health and wellness product company focused on nutrition, vitamins, supplements, and the Nature Made brand.

What you will do

• Own lifecycle analysis covering acquisition cohorts, segmentation, repeat purchase behavior, churn, retention, and customer lifetime value.
• Build and refine LTV models, cross-sell and upsell analyses, and replenishment insights.
• Develop dashboards and reporting for key lifecycle performance indicators.
• Partner with CRM and commercial teams to optimize customer experience and lifecycle initiatives.
• Measure engagement and incremental customer value generated by CRM and lifecycle programs.
• Present clear recommendations and insights to senior stakeholders and leadership.

Requirements

• 5–8+ years of experience in customer analytics, lifecycle analytics, or a related field.
• Strong experience with cohort analysis, segmentation, retention, and lifetime value modeling.
• Proficiency in SQL, Python or R, and business intelligence platforms.
• Familiarity with CRM platforms and lifecycle marketing concepts.
• Experience with DTC, omnichannel, or consumer goods environments.
• Bachelor’s degree in a quantitative field or equivalent relevant experience, plus strong communication and cross-functional relationship management skills.

Culture & Benefits

• Regular onsite work in Princeton, New Jersey.
• Opportunities for career development, experimentation, and learning from industry specialists.
• Total Rewards package supporting employee and family health and well-being.
• Medical, dental, and vision benefits, 401(k) matching, wellness benefits, and a potential annual performance bonus.
• Recognition programs and a supportive work environment.