Senior Manager, B2B Marketing (AdTech)

Location: Hamburg Office, Germany; onsite role with international travel required

Company

hirify.global is a global travel retail and food and beverage company operating across 73 countries and 1,000 locations.

What you will do

• Own the full lifecycle of flagship B2B events, including summits, dinners, conferences, and partner roundtables.
• Plan and deliver event concepts, guest experiences, logistics, budgets, and post-event follow-up focused on pipeline generation.
• Drive thought leadership through industry reports, whitepapers, masterclasses, and speaking opportunities.
• Manage research, editorial, design, agency, and freelance partners to deliver high-quality content and collateral.
• Own sales materials, media kits, rate-card support, and the case study program.
• Manage LinkedIn content, trade press relations, and award submissions across travel retail, media, and AdTech.

Requirements

• 6+ years of experience in B2B marketing, ideally in media, AdTech, retail media, an agency, or a comparable commercial environment.
• Proven experience producing B2B events and long-form content such as reports and whitepapers with external partners.
• Strong editorial judgment and English copywriting skills.
• Commercial understanding of how B2B marketing supports sales, pipeline, and brand perception.
• Experience managing budgets, agencies, and freelance specialists across design, editorial, and production.
• Willingness to travel internationally for events and important industry activities.

Nice to have

• German language skills.
• Experience as the first dedicated marketing hire in a scaling business unit.

Culture & Benefits

• Work in a diverse international organization with more than 76,000 employees across over 150 nationalities.
• Collaborate across airports, motorways, cruise ships, ports, railways, and other travel channels.
• Join a culture focused on teamwork, development, innovation, sustainability, and social responsibility.
• Gain visibility through direct reporting to the SVP Advertising & Commercialization.