Senior Director, Growth Marketing (Gaming)

TL;DR

Senior Director, Growth Marketing (Gaming): Leading growth marketing for PlayStation Plus, PlayStation Store, and PlayStation Direct with an accent on acquisition, conversion, retention, engagement, and data-driven performance. Focus on developing global go-to-market strategies, scaling personalised consumer communications, and leading multidisciplinary marketing teams across complex international businesses.

Location: Hybrid working within Flexmodes; regular international travel and flexible working hours may be required.

Company

hirify.global develops PlayStation hardware, network services, digital entertainment products, and consumer experiences.

What you will do

• Lead growth marketing strategy for PlayStation Store, PlayStation Plus, and PlayStation Direct.
• Own bottom-of-the-funnel conversion, revenue growth, engagement, retention, and reactivation strategies.
• Develop global go-to-market campaigns with accountability for targeting, positioning, execution, and performance.
• Use consumer insights, analytics, segmentation, automation, and experimentation to guide investment and marketing decisions.
• Shape annual strategic plans, budgets, product roadmaps, and the future of PlayStation’s direct-to-consumer business.
• Recruit, develop, and lead a geographically dispersed, high-performing growth marketing team.

Requirements

• Bachelor’s degree in Business, Marketing, Advertising, or a related discipline; a Master’s degree or MBA is preferred.
• 12–15+ years of progressive marketing experience, including significant leadership experience in gaming, entertainment, technology, eCommerce, or another high-growth consumer environment.
• Proven success leading data-driven acquisition, lifecycle, retention, engagement, and performance marketing strategies.
• Deep experience in eCommerce-led businesses spanning physical and digital products, services, or content.
• Experience delivering personalised consumer communications at scale through customer data, segmentation, automation, and experimentation.
• Strong commercial, analytical, communication, stakeholder-management, and multidisciplinary people-leadership skills.

Nice to have

• Experience developing or scaling subscription, membership, loyalty, or rewards programmes.
• Master’s degree, MBA, or equivalent experience.
• Background in gaming, entertainment, technology, culture, or youth-focused brands.

Culture & Benefits

• Hybrid working within Flexmodes.
• Discretionary bonus opportunity.
• Private medical insurance and dental scheme.
• 25 days of holiday per year.
• On-site gym, subsidised café, free soft drinks, bar, cycle garage, and showers.
• Inclusive workplace focused on open dialogue, mutual trust, respect, accountability, and equal opportunity.

Hiring process

• Background checks are conducted at the offer stage for all new employees.