Vertical Marketing Professional (Public Sector)

TL;DR

Vertical Marketing Professional (Public Sector): Delivering integrated B2B marketing campaigns for government, public safety, justice, and devolved nation customers with an accent on demand generation, thought leadership, content, and go-to-market execution. Focus on building industry-specific programmes, generating qualified leads, coordinating stakeholders, and measuring campaign performance and ROI.

Location: Hybrid role based in London, Bristol, Birmingham, or Manchester, with 3 days in the office and 2 days remote.

Company

hirify.global provides secure connectivity and collaboration platforms to businesses, government departments, and organisations across the UK.

What you will do

• Deliver campaigns, sponsorships, events, newsletters, emails, and other communications across assigned public sector verticals.
• Create case studies, use cases, and industry-focused content for marketing propositions.
• Coordinate with agencies, product marketing, partner marketing, and internal stakeholders to launch offers and products.
• Support sales enablement, lead follow-up, and collaboration with account managers and vertical sales teams.
• Report on campaign deliverables, performance, and ROI to the Vertical Manager.

Requirements

• Proven B2B marketing experience delivering multi-channel marketing activity.
• Experience owning campaigns, content, events, or digital marketing initiatives.
• Ability to manage projects independently and take accountability for outcomes.
• Ability to work across multiple teams and seniority levels in a matrix environment.
• Ability to work from the specified UK office locations on a hybrid schedule.

Nice to have

• Experience working with external agencies or third-party suppliers.
• Experience measuring campaign performance and optimising results through data.
• Marketing experience in public sector, government, policing, justice, education, healthcare, or local authorities.
• Background in telecommunications, technology, connectivity, or related industries.
• Understanding of demand generation and lead nurturing.

Culture & Benefits

• 10% on-target annual bonus.
• Private GP access, enhanced carers leave, and paid maternity, paternity, and adoption leave.
• Discounts on EE and BT mobile and broadband products.
• Market-leading pension scheme with 5% employee and 10% employer contributions.
• Holiday purchase scheme and optional healthcare, dental, gym, and other benefits.
• Inclusive environment focused on innovation, digital inclusion, and positive social impact.