Paid Media Manager (B2B)

TL;DR

Paid Media Manager (B2B) (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads): Driving European B2B lead generation through paid campaigns with an accent on budget performance, creative strategy, and funnel analytics. Focus on optimizing multi-channel campaigns, translating complex data into actionable insights, and coordinating agencies, sales, brand, and regional teams.

Location: London, UK, with a hybrid work model. Flexible remote options may be discussed for this specific role, with schedules aligned to time zones and team needs.

Company

Wellbeing platform connecting employees with fitness, mindfulness, therapy, nutrition, and sleep partners through a single subscription.

What you will do

• Lead the development and daily management of paid media campaigns across Google, Meta, LinkedIn, and TikTok.
• Own budget performance, campaign execution, reporting, and optimization opportunities.
• Develop campaign creatives, copy, landing-page strategies, and content for European markets.
• Coordinate external agencies and collaborate with media platform account managers.
• Partner with sales, brand, partner, and regional teams on campaign goals, lead quality, and creative direction.
• Convert multi-source funnel data into clear insights and recommendations for leadership.

Requirements

• 4+ years of hands-on experience managing paid media campaigns and budgets.
• Strong experience with Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
• Fluent English and German are mandatory.
• Deep understanding of digital marketing, campaign analytics, B2B funnels, and sales cycles.
• Ability to build data-driven hypotheses, solve complex problems, prioritize competing deadlines, and communicate with varied stakeholders.
• Must be based in or work from the UK for the London hybrid role.

Nice to have

• French or Spanish language skills.
• Experience working across different cultural markets.
• Experience with B2B market terminology and sales cycles.

Culture & Benefits

• Hybrid and remote flexibility, with a home-office setup reimbursement and monthly work allowance.
• Flexible schedules coordinated around time zones, team needs, and personal routines.
• Minimum 25 days of paid holiday annually, increasing with tenure, plus annual holidays and a birthday holiday.
• Health and dental insurance, emotional wellbeing resources, and a free Gold wellness membership with family access.
• 100% paid parental leave for all new parents, including extended leave and a phased return option for birthing parents.
• Professional development platforms, learning sessions, personalized development roadmaps, and internal growth opportunities.