Lifecycle & CRM Manager - Engagement & Retention (Fintech)

Location: Singapore hub, Raffles Place; supporting the APAC business

Company

hirify.global is a FTSE 100 fintech providing retail trading and investment services across five continents.

What you will do

• Design and implement real-time engagement campaigns based on trading behavior, market events, and product usage.
• Optimize trigger logic, campaign timing, frequency, messaging, and communication channels.
• Develop retention strategies for disengaged customers and winback campaigns for dormant or lapsed customers.
• Build predictive models to identify churn risk and activate proactive interventions.
• Monitor engagement and retention metrics, using performance data to refine campaigns.
• Collaborate with product and analytics teams to identify key engagement and churn moments.

Requirements

• 3+ years of experience designing lifecycle campaigns in CRM or marketing automation platforms.
• Strong analytical skills and the ability to translate data into engagement and retention strategies.
• Experience building predictive models or working with predictive analytics.
• Advanced proficiency with SQL and marketing analytics tools.
• Knowledge of customer lifecycle marketing, engagement frameworks, real-time decisioning, and event-based marketing.
• Experience with trigger optimization, campaign-frequency management, A/B testing, and experimentation.

Nice to have

• Familiarity with financial services products and trading behavior.

Culture & Benefits

• Work within an established FTSE 100 fintech operating across five continents.
• Address complex customer engagement and retention challenges at significant scale.
• Support growth initiatives across the APAC region.
• Collaborate with product and analytics functions in a data-driven environment.