Director, Global Growth, Lifecycle (Fintech)

Location: Must be based in San Francisco or Singapore

Company

Airwallex is a unified payments and financial platform for global businesses, empowering over 200,000 companies worldwide with proprietary financial infrastructure.

What you will do

• Set and execute global lifecycle strategies to drive conversion, activation, and retention across the customer journey.
• Build and manage a rigorous test-and-learn approach using quantitative analysis to optimize performance.
• Lead and develop a growing lifecycle team, setting priorities and raising the bar for execution quality.
• Partner with Product, Data Science, and Marketing Operations to integrate lifecycle campaigns into the broader growth engine.
• Transform the lifecycle function from tactical execution into a strategic growth lever for the entire funnel.

Requirements

• 10+ years of experience in Growth, including at least 3 years in a people management role.
• Strong strategic mindset with the ability to translate data insights into scalable, measurable initiatives.
• Advanced analytical skills for diagnosing performance drivers and developing data-backed recommendations.
• Proven expertise in designing and executing lifecycle marketing programs to drive user action.
• Bachelor’s degree in a relevant field.
• Must be based in San Francisco or Singapore.

Nice to have

• Experience in fintech, product-led growth (PLG), or B2B SaaS.
• Background working in fast-paced startup or scale-up environments.
• Advanced degree such as an MBA or Master’s.
• Proficiency in SQL or experience collaborating closely with data teams.
• Hands-on experience with CRM marketing tools.

Culture & Benefits

• Opportunity to work at a high-growth company valued at $8 billion with global scale.
• Collaborative, results-driven environment that values a founder-like mindset and true ownership.
• Commitment to continuous learning, mentorship, and accelerated career growth.
• Global team presence across 26 offices worldwide.
• Inclusive culture based on merit, qualifications, and diverse perspectives.