Senior Manager, Global Digital Marketing

Location: Puebla, Mexico. Full-time role with 15–20% global travel and collaboration across multiple time zones.

Company

hirify.global is a global life sciences organization supporting the development and manufacturing of medicines through connected teams across five continents.

What you will do

• Lead digital marketing strategy and execution for the ACHIEV® B2B e-commerce platform across paid, owned, and earned channels.
• Plan and optimize multichannel campaigns covering acquisition, registration, activation, engagement, and retention.
• Develop marketing automation programs, including lead nurturing, onboarding, re-engagement, and customer lifecycle campaigns.
• Manage content strategy across whitepapers, customer stories, infographics, webinars, and platform messaging.
• Monitor traffic, conversions, activation, retention, CAC, and LTV, translating performance data into campaign improvements.
• Partner with product marketing, commercial excellence, regional marketing, analytics, IT, agencies, and vendors to deliver campaigns and digital initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree or MBA is preferred.
• Fluent English and the ability to collaborate across multiple time zones.
• At least 5 years of experience managing and executing digital marketing platforms and campaigns, including strategy, deployment, and performance reporting.
• Experience in a global B2B organization in life sciences, biotech, or a related industry.
• Willingness to travel globally 15–20% of the time.

Culture & Benefits

• Agile career environment and dynamic work culture.
• Inclusive and ethical workplace focused on collaboration, accountability, excellence, passion, and integrity.
• Performance-recognition compensation programs and competitive salary.
• Lifestyle, family, and leisure benefits.
• Global collaboration with teams across more than 30 sites and five continents.