Director, Audience Activation (Agencies)

TL;DR

Director, Audience Activation (Agencies) (Advanced Advertising): Driving audience activation, data enrichment, and data enablement sales for agencies, brands, and ad tech partners with an accent on programmatic, digital video, CTV, and audience intelligence. Focus on building new business, leading complex commercial negotiations, developing activation initiatives, and creating growth opportunities across agency holding companies.

Location: US-based role; candidates must reside in the United States at the time of application. Hybrid work requires 1–2 days per week in the New York office, with approximately 25% travel and in-agency presence.

Salary: $117,500–$150,000 per year, plus sales-based incentive or performance-based bonus.

Company

hirify.global delivers consumer intelligence, audience insights, analytics, and data-driven solutions for marketers, advertising agencies, and media companies.

What you will do

• Identify, develop, and close new business and upsell opportunities for audience activation, enrichment, and data enablement.
• Lead customer engagements from strategy and proposals through presentations, negotiations, contracts, and deal execution.
• Build relationships with agency holding companies and stakeholders across programmatic, video, investment, activation, digital, and account teams.
• Present advanced advertising and audience activation solutions, aligning audience intelligence with customer, media, and campaign objectives.
• Partner with Commercial, Marketing, Operations, Product, and Account Management teams on product initiatives, partnerships, delivery requirements, and go-to-market strategies.
• Maintain sales and audience revenue tracking, CRM accuracy, audience taxonomies, reporting, and contractual obligations.

Requirements

• Bachelor’s degree.
• 5–10+ years of sales or business development experience in advanced advertising, programmatic, addressable advertising, audience data, data enablement, or ad tech.
• Proven success driving audience activation initiatives within agencies or brands, supported by a strong agency and ad tech network.
• Deep understanding of audience data, planning, activation, measurement, attribution, digital video, and CTV ecosystems.
• Exceptional relationship management, executive communication, negotiation, and complex commercial agreement skills.
• Must reside in the United States at the time of application; hybrid attendance in the New York office and approximately 25% travel are required.

Nice to have

• Experience applying syndicated audience data to activation, planning, and partnership opportunities.
• Familiarity with Challenger sales methodology and MEDDICC frameworks.
• Hands-on experience within advertising agencies, including educational programming, thought leadership, and agency planning or buying events.

Culture & Benefits

• Flexible hybrid working environment.
• Medical, prescription, dental, and vision coverage, plus flexible spending and health savings accounts.
• 401(k) plan with company matching, life and disability insurance, and paid holidays.
• Discretionary paid time off, volunteer time off, and parental leave.
• Tuition reimbursement, LinkedIn Learning, and employee assistance program.