VP, Strategy Director (Health)

Location: New York, New York, USA; hybrid work policy applies

Salary: $105,000–$175,000 per year

Company

hirify.global is a strategic communications agency working across PR, advertising, integrated marketing, social, digital, earned media, and experiential campaigns.

What you will do

• Lead end-to-end strategy for priority healthcare clients, from opportunity framing and research through positioning, messaging, and omnichannel planning.
• Design and synthesize primary and secondary research across consumer, patient, caregiver, and HCP audiences.
• Translate category and cultural dynamics into strategic points of view and facilitate alignment workshops.
• Partner with account leadership and creative, media, earned, and measurement teams to shape campaigns and manage regulatory and claims review.
• Build measurement frameworks connecting behavioral, attitudinal, and business outcomes to campaign objectives, then optimize campaigns in market.
• Champion responsible AI use for insight mining, scenario planning, testing, and content development with strong governance and QA.

Requirements

• 8+ years of experience in brand or communications strategy at a healthcare agency or consultancy.
• Substantial healthcare experience across areas such as retail health, pharmacy, payer and benefits, care delivery, or consumer health.
• Bachelor’s degree or equivalent experience.
• Ability to follow the hybrid work policy in New York, USA.
• Experience working with consumer and patient audiences; HCP experience and familiarity with regulated categories and claims substantiation are valuable.
• Strong research, presentation, facilitation, written storytelling, and senior stakeholder communication skills.

Nice to have

• Experience in consumer health and wellness categories such as OTC, nutrition and supplements, personal care, fitness, or mental wellbeing.
• Corporate reputation and communications experience, including brand purpose, executive positioning, issues, crisis, and stakeholder trust.
• Experience leading multi-market programs and pitches and developing new strategic creative opportunities.
• Experience orchestrating earned-centric ideas across social, digital, influencer, experiential, and paid channels.

Culture & Benefits

• Collaborative, inclusive workplace focused on trust, belonging, and diversity, equity, and inclusion.
• Medical, dental, and vision insurance.
• 401(k), life insurance, and disability insurance.
• Paid time off, travel assistance, and wellness programming.
• Annual bonus opportunities may be available as part of total compensation.