VP, Strategy Director (Health)

Location: New York, New York, USA; hybrid work policy applies

Salary: $105,000–$175,000 per year, plus potential annual bonuses and region-specific benefits.

Company

hirify.global is a strategic communications agency working across PR, advertising, integrated marketing, social, digital, earned media, and experiential campaigns.

What you will do

• Lead end-to-end strategy for priority healthcare clients across retail health, pharmacy, payer and benefits, care delivery, and consumer health.
• Design and synthesize primary and secondary research across consumer, patient, caregiver, and HCP audiences.
• Translate category and cultural dynamics into strategic points of view, brand positioning, messaging, and omnichannel plans.
• Partner with account, creative, media, earned, and measurement teams to shape campaigns and guide work through regulatory and claims review.
• Build measurement frameworks connecting behavioral, attitudinal, and business outcomes to campaign objectives, and optimize campaigns in market.
• Champion responsible AI use for insight mining, scenario planning, testing, and content development with governance and quality assurance.

Requirements

• 8+ years of experience in brand or communications strategy at a health agency or consultancy, with substantial healthcare experience.
• Bachelor’s degree or equivalent experience.
• Ability to follow the hybrid work policy.
• Strong understanding of consumer and patient audiences, regulated categories, media, and claims substantiation.
• Excellent presentation, facilitation, written storytelling, research, and strategic analysis skills.
• Experience leading multi-market programs, pitches, cross-functional teams, and senior-stakeholder engagements.

Nice to have

• HCP audience experience and adjacent consumer health or wellness expertise.
• Corporate reputation, executive positioning, issues, crisis, and brand-purpose communications experience.
• Experience with syndicated research, social and digital analytics, competitive intelligence, and strategic creative opportunity development.

Culture & Benefits

• Collaborative, inclusive workplace focused on trust, belonging, diversity, equity, and inclusion.
• Medical, dental, and vision insurance.
• 401(k), life insurance, disability insurance, and paid time off.
• Travel assistance and wellness programs.
• Potential annual bonuses and region-specific benefits.