Senior Social Commerce Strategist

TL;DR

Senior Social Commerce Strategist (TikTok Shop/Meta): Developing and executing integrated paid and organic social commerce strategies for global brands with an accent on platform-specific content, online shopper experiences, and measurable growth. Focus on leading client strategy, optimizing social performance, managing complex briefs, and building innovative commerce experiences across social platforms.

Location: Hybrid role based in London or Manchester, with office attendance an average of four days per week and work at client locations as needed.

Company

hirify.global is a global creative agency within WPP that combines brand experience, customer experience, commerce, data, and technology to create connected brands for major international clients.

What you will do

• Develop social commerce strategies aligned with client objectives, target audiences, KPIs, and growth opportunities.
• Integrate paid and organic social activity to improve reach, engagement, conversion, and online shopper experiences.
• Lead content strategy across social platforms, with a particular focus on TikTok Shop and Meta.
• Advise clients and present strategic recommendations and creative solutions to senior stakeholders.
• Lead social media projects from briefing through delivery, managing timelines, budgets, quality, and collaboration across creative, media, and analytics teams.
• Analyze performance, report insights, and identify opportunities for innovation and optimization.

Requirements

• Hands-on experience in a social strategist role on the brand or agency side.
• Experience developing strategies for social platforms, particularly Meta and TikTok Shop.
• Experience working with global brands, senior clients, and cross-functional project teams.
• Strong presentation, communication, consultative, analytical, and client-management skills.
• Experience interpreting and responding to briefs in a fast-paced environment, with a customer-first and detail-oriented approach.
• Degree-level education, ideally in marketing, advertising, digital marketing, communications, or business.

Nice to have

• Experience in consumer packaged goods or related sectors such as personal care, household products, or food and beverage.
• Experience with social listening and analytics tools such as Sprinklr, Brandwatch, NetBase Quid, Google Analytics, or Adobe Analytics.
• Experience with social advertising platforms, influencer marketing, content creation, SEO, A/B testing, and optimization.
• Strong organizational and time-management skills, with the ability to work independently and collaboratively.

Culture & Benefits

• Permanent employment with a discretionary bonus scheme and competitive pension.
• Medical insurance, life assurance, family-friendly policies, and opportunities to buy and sell holidays.
• Training and career-development opportunities, employee discounts, and social events.
• Culture centered on Heart, Brains, and Courage, supporting empathy, curiosity, collaboration, experimentation, and bold thinking.
• AI may be used during interviews for secure, objective note-taking only; candidates may request transcripts or opt out.

Hiring process

• Interview conversations may use AI-assisted note-taking, with the option to request a transcript or opt out without affecting the outcome.