Senior MAI Social Manager (Paid Social)

TL;DR

Senior MAI Social Manager (Paid Social): Managing and optimizing large-scale paid social and mobile app-install campaigns for Audible across France, Italy, Germany, and Spain with an accent on media planning, campaign tracking, performance analysis, and client delivery. Focus on designing testing agendas, solving mobile measurement challenges with MMPs, and leading cross-market campaign execution across Meta, TikTok, Snap, Reddit, and other social platforms.

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role requiring the right to work in the United Kingdom.

Company

hirify.global is an AI-driven media operating unit that combines media, data, technology, and partnerships to deliver personalized advertising and measurable growth for global brands.

What you will do

• Plan and execute end-to-end paid social campaigns focused on mobile app installs and performance objectives.
• Set up, monitor, pace, troubleshoot, and optimize campaigns across Meta, Instagram, TikTok, Snap, Reddit, Twitter, Pinterest, and other platforms.
• Own app-install tracking, quality assurance, bid rules, and third-party optimization, creative, and measurement tools.
• Produce performance reports, campaign analyses, quarterly reviews, and actionable commentary for clients.
• Lead client calls and presentations while building relationships with clients, media partners, suppliers, and internal stakeholders.
• Support junior team members through workload coordination, training, quality checks, and recruitment activities.

Requirements

• Experience in digital marketing or an agency-based role with responsibility for clients or external stakeholders.
• Extensive experience planning, setting up, and optimizing paid social campaigns across multiple social platforms.
• Experience with large-scale paid social and mobile app-install campaigns with performance objectives.
• Experience with mobile measurement platforms such as Kochava or AppsFlyer and related datasets.
• Strong reporting, data analysis, presentation, client communication, and stakeholder management skills.
• Some experience managing or training junior paid social specialists is preferred.

Culture & Benefits

• Hybrid environment with regular in-office collaboration, team events, and knowledge-sharing sessions.
• Learning and development support with opportunities to build professional connections across WPP networks.
• Employee resource groups and an inclusive workplace focused on trust, respect, and progression.
• Medical, vision, dental, and group retirement plans, along with significant paid time off.
• Preferential partner discounts and employee mental health awareness days.