Group Director, Creator & Influencer (Marketing)

TL;DR

Group Director, Creator & Influencer (Marketing): Lead creator and influencer strategies and end-to-end programs for major North American enterprise clients with an accent on social platforms, content, commerce, paid amplification, and measurement. Focus on designing scalable creator networks, advising senior clients, guiding cross-functional delivery, and growing a high-performing agency capability.

Location: Chicago, United States; hybrid work with office attendance an average of four days per week

Salary: $100,000–$230,000 USD per year

Company

Global creative and marketing agency delivering brand experience, customer experience, commerce, social, content, and influencer solutions for enterprise clients.

What you will do

• Lead creator and influencer strategies across campaign-based, always-on, ambassador, UGC, social commerce, and performance-led programs.
• Translate business objectives into audience strategies, platform approaches, content pillars, KPIs, creator networks, and activation plans.
• Oversee creator program delivery, including sourcing, vetting, outreach, negotiation, contracting, briefing, content approvals, publishing, amplification, reporting, and optimization.
• Advise senior clients on the role of creators across brand, social, media, commerce, content, and community.
• Partner with legal, finance, data, media, creative, strategy, and delivery functions to ensure effective governance and execution.
• Manage and develop teams while strengthening operating models, quality standards, and new business growth.

Requirements

• 10+ years of experience in social, influencer, creator, content, digital, or integrated marketing, with deep creator and influencer specialization.
• Proven leadership of complex creator and influencer programs for enterprise clients across multiple brands, categories, markets, or business units.
• Strong understanding of creator network design, platform behavior, audience signals, UGC, ambassador models, paid amplification, social commerce, and performance programs.
• Experience with creator negotiations, usage rights, exclusivity, compensation models, contracting, FTC disclosures, brand safety, and compliance.
• Strong executive communication, client advisory, commercial, team leadership, and cross-functional collaboration skills.
• Builder mentality with the ability to create structure in ambiguity and scale an agency capability.

Culture & Benefits

• Hybrid work model with teams in the office an average of four days per week.
• Competitive benefits package.
• Collaborative environment focused on creativity, connection, inclusion, and professional growth.
• Opportunities to work across global agency, partner, and specialist teams.