Associate Director, Strategy (Influencer Marketing)

Location: Canada

Annual salary: $120,000–$140,000

Company

hirify.global builds social-first ecosystems that connect brands with modern consumers through strategy, talent, media, technology, and culturally relevant creativity.

What you will do

• Lead senior-level strategy work end-to-end across client growth, business development, account delivery, RFPs, proposals, pitches, and expansion opportunities.
• Translate qualitative and quantitative insights into actionable recommendations, integrated social-first strategies, and clear strategic direction.
• Develop strategies across influencer, community management, earned, experiential, and owned channels.
• Define KPIs, measurement frameworks, and success metrics, adapting recommendations to performance and market shifts.
• Present and sell strategic thinking to mid-senior and executive client stakeholders while partnering with Sales, Client Service, Business Intelligence, and leadership.
• Mentor strategists, manage direct reports as assigned, and improve frameworks, workflows, standards, and cross-functional collaboration.

Requirements

• 8+ years of agency or in-house experience across social, creative, content, influencer or creator marketing, business development, and strategy.
• Proven experience independently leading senior-level strategy for Fortune 500 and enterprise brands.
• Experience developing integrated social-first strategies and leading RFPs, proposals, pitches, and client expansion plans.
• Experience mentoring junior talent, managing direct reports, and presenting to C-suite executives.
• Fluency in AI tooling, measurement platforms, and emerging social and creator technology.
• Bachelor’s degree in marketing, communications, or a related field, plus strong communication, presentation, project management, and client-facing skills.

Culture & Benefits

• Fluid, creative, growth-oriented, collaborative, and fast-paced working environment.
• Comprehensive benefits and total rewards package.
• Performance-led, market-aligned compensation with regular reviews and progression tied to expanded scope and sustained contribution.
• Inclusive workplace with accommodations available throughout the recruitment and selection process.
• Human-led recruitment decisions; AI note-taking tools may be used during interviews.