CRM Specialist (Ecommerce)

TL;DR

CRM Specialist (Ecommerce): Supporting the Spanish eCommerce team in creating and optimizing innovative CRM marketing campaigns with an accent on customer lifecycle management and personalized communications. Focus on building automated lifecycle campaigns, audience segmentation, and data-driven optimization of engagement and conversion rates.

Location: Madrid, Spain (Hybrid)

Company

Global product design and technology company focused on bringing disruptive innovation to lifestyle solutions for the home.

What you will do

• Build and schedule CRM campaigns to drive user engagement, conversions, and repeat purchases for the Spanish eCommerce market.
• Develop automated lifecycle campaigns, including retargeting, cross-selling, and reactivation initiatives.
• Create highly personalized communications using audience segmentation to maximize performance.
• Collaborate with designers and content writers to execute end-to-end, frictionless customer experiences.
• Analyze audience insights and report on CRM KPIs to provide data-driven recommendations to senior stakeholders.
• Explore data acquisition opportunities to support market growth and penetration.

Requirements

• 1+ years of experience in a CRM role with an emphasis on engagement and optimization.
• Fluency in Spanish.
• Understanding of HTML and Liquid for personalizing communications.
• Strong numerate skills to interpret data and unlock performance insights.
• Ability to manage multiple projects and prioritize tasks under tight deadlines.

Nice to have

• Experience using ESP tools such as Listrak.

Culture & Benefits

• Competitive health insurance, retirement plans, and paid time off.
• Employee stock purchase options and wellness programs.
• Discounts on hirify.global products.
• High-impact Learning Programs for personal and professional growth.
• Inclusive environment prioritizing diversity, equity, and inclusion.