Ad Operations Consultant (Ad Tech)

TL;DR

Ad Operations Consultant (Ad Tech): Managing and optimizing digital advertising campaigns across ad servers, DSPs, analytics platforms, and verification tools with an accent on campaign execution, data accuracy, and brand-safety compliance. Focus on troubleshooting tracking implementations, analyzing performance data, automating operational processes, and making data-driven recommendations across multiple campaigns.

Location: Zurich, Switzerland; regular office presence with at least one home-office day per week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized advertising at scale.

What you will do

• Manage end-to-end campaign trafficking and execution, including creative trafficking, quality control, pacing, troubleshooting, billing, and reconciliation.
• Optimize campaigns using CM360, Adform, programmatic platforms, and DSPs.
• Implement and monitor IAS and DoubleVerify verification tools for brand safety, fraud prevention, and viewability.
• Analyze campaign performance with GA4, Adobe Analytics, Piwik, Excel, Google Sheets, and PowerPoint.
• Implement and troubleshoot tracking through Google Tag Manager and related tag systems, using basic code where needed.
• Collaborate with stakeholders, present insights, mentor colleagues, and provide data-driven recommendations.

Requirements

• Strong knowledge of API integrations and hands-on experience with advertising technology platforms.
• Proven experience trafficking and executing campaigns across multiple platforms, including CM360 and Adform.
• Advanced analytical and reporting skills using GA4, Adobe Analytics, and common office reporting tools.
• Experience with IAS, DoubleVerify, or comparable verification platforms.
• Basic knowledge of JavaScript, HTML, or Python and experience with Google Tag Manager or similar tracking systems.
• Confident English communication is required; German is advantageous.

Nice to have

• Very good German language skills.
• Experience mentoring colleagues and presenting performance insights to stakeholders.

Culture & Benefits

• Hybrid work with at least one regular home-office day and overtime compensation.
• 26 vacation days plus four additional compensation days.
• Health benefits and Mental Health Awareness Days.
• Training opportunities and internal career development programs across the WPP network.
• Employee events, discounts, employee resource groups, and an inclusive workplace focused on diversity and equal opportunities.