Digital Marketing Executive

TL;DR

Digital Marketing Executive (Digital Marketing/Performance Reporting): Supporting the delivery and execution of global B2B digital marketing campaigns with an accent on audience targeting, campaign operations, tracking and performance reporting. Focus on configuring YouTube campaigns, building dashboards and visualisations, maintaining campaign governance, and improving operational efficiency through marketing technology and AI-powered tools.

Location: Kuala Lumpur, Malaysia

Company

hirify.global provides global assurance services covering certification, customized assurance, cybersecurity, inspection and training.

What you will do

• Build and maintain audience segments, customer lists, suppression lists and exclusion lists for global campaign targeting.
• Upload and manage first-party audiences across LinkedIn Matched Audiences, Google Customer Match and similar platforms.
• Configure campaign tracking, including UTM parameters, naming conventions and tracking standards.
• Support the build, deployment and optimisation of YouTube advertising campaigns, including video chapters, end screens, cards and calls-to-action.
• Produce performance reports, dashboards and visualisations using tools such as GA4 and Looker Studio.
• Manage marketing administration, purchase orders, supplier onboarding, invoice approvals, budget tracking and campaign governance documentation.

Requirements

• At least 2 years of experience in digital marketing operations, campaign execution or marketing administration, preferably in a B2B or global organisation.
• Experience with LinkedIn Campaign Manager, Google Ads, YouTube or similar digital advertising platforms.
• Experience with audience segmentation, customer list management, campaign tracking and UTM parameters.
• Ability to analyse performance data and create actionable reports and visualisations using GA4, Looker Studio or similar tools.
• Understanding of SEO principles, digital content optimisation, campaign governance and digital marketing best practices.
• Strong attention to detail, organisation, communication and stakeholder management skills, plus a degree in Marketing, Digital Marketing, Business or a related discipline, or equivalent experience.

Nice to have

• Experience using AI-powered productivity tools or automation solutions.
• Exposure to marketing technology platforms, CRM systems and customer data management.

Culture & Benefits

• Work within a global shared services environment supporting international marketing teams.
• Collaborate with Digital, Regional and Business Marketing stakeholders in a global matrixed organisation.
• Contribute to a workplace centred on diverse perspectives, integrity, shared ambition and continuous improvement.