Brand and Shopper Activation Manager (FMCG)

Location: Kuala Lumpur, Malaysia

Company

hirify.global develops and markets tea brands and products.

What you will do

• Establish trade marketing blueprints to achieve revenue and market share targets.
• Gather market intelligence, customer insights, competitive information, and trend data to identify growth opportunities.
• Develop and execute trade marketing activations, promotions, and campaigns that increase brand awareness and sales.
• Collaborate with brand, sales, distributor, and channel-partner stakeholders to create promotional strategies.
• Measure trade marketing performance, identify improvement opportunities, and manage budgets, costing, resource allocation, and ROI.
• Maintain relationships with key channel partners and recommend improvements based on industry and market developments.

Requirements

• Bachelor’s degree in Marketing, Business, or an equivalent field.
• Over 7 years of Brand Management and Trade Marketing experience in the FMCG industry.
• Strong analytical skills, including data-set management and growth-metric identification.
• Strong communication, networking, influencing, and stakeholder-coordination skills.
• Entrepreneurial mindset, commercial acumen, initiative, resilience, and problem-solving ability.
• Limited travel is required.

Culture & Benefits

• Results-oriented and accountable approach with a strong sense of ownership.
• Customer-centric mindset and passion for tea.
• Performance and growth mindset with flexibility and agility in changing conditions.
• Transparency, openness, and ability to perform under tight deadlines.