Out-of-Home Brand & Activation Manager (FMCG)

Location: Kuala Lumpur, Malaysia, with responsibility for Southeast Asia markets starting from Malaysia.

Company

hirify.global develops and markets tea products and related brand and customer initiatives.

What you will do

• Develop and execute integrated brand and trade marketing plans for Out-of-Home channels.
• Partner with Sales, Business Development, distributors, agencies, and cross-functional teams to create customer-focused initiatives that drive sales, penetration, and brand visibility.
• Lead new product launches, including business cases, P&L, positioning, pricing, customer sell-in, promotions, point-of-sale materials, training, and market execution.
• Explore new product applications and scalable co-brand partnerships beyond the tea category.
• Translate category strategy into local market opportunities and support the Integrated Business Plan.
• Manage the marketing budget, track performance and ROI, and improve launches based on insights and results.

Requirements

• Bachelor’s degree in Marketing or an equivalent qualification.
• At least 7 years of experience in brand management, product management, or trade marketing, preferably in consumer goods.
• Experience developing and implementing integrated brand and trade marketing plans.
• Strong analytical skills, including data management and identifying growth metrics.
• Strong communication, networking, influencing, and stakeholder coordination skills.
• Ability to work under tight deadlines with strong ownership, resilience, organization, and problem-solving skills.

Nice to have

• Experience managing Southeast Asian markets.
• Experience in FMCG or startup environments.
• Project and budget management experience.
• Understanding of F&B trends and experience creating co-brand partnerships.
• Experience working in multicultural, fast-paced environments.

Culture & Benefits

• Customer-centric and consumer-focused approach.
• Performance and growth mindset with a bias for action and results.
• Agility and flexibility in a volatile, uncertain, complex, and ambiguous environment.
• Cross-functional collaboration with distributors, agencies, Sales, and Business Development.
• Focus on curiosity, accountability, ownership, and continuous improvement.