Growth Marketing Manager, Paid Social (Fintech)

TL;DR

Growth Marketing Manager, Paid Social (Fintech): Accelerating customer acquisition for personal banking products through paid social campaigns with an accent on channel strategy, experimentation, creative performance, and measurement. Focus on scaling campaigns across Meta, TikTok, Snap, Reddit, and Pinterest, managing significant budgets, and meeting FCA financial promotion requirements.

Location: Cardiff, London, or remote within the UK; hybrid work is available from the London office.

Salary: £57,000–£70,000 per year plus benefits.

Company

UK fintech offering personal and business banking, savings, investments, pensions, credit cards, and other financial products.

What you will do

• Own paid social acquisition performance across Meta, TikTok, Snap, Reddit, and Pinterest.
• Shape the long-term paid social strategy and manage budgets against growth and efficiency targets.
• Plan, launch, optimize, and scale brand and acquisition campaigns.
• Build experimentation frameworks covering creative, audiences, bidding, and measurement.
• Partner with Brand, Creative, Product Marketing, Data, Engineering, and external platform partners.
• Ensure campaigns meet FCA financial promotion requirements while sharing knowledge and supporting junior colleagues.

Requirements

• 4+ years of hands-on paid social experience, preferably in financial services or another regulated environment.
• Experience running high-performing campaigns across Meta, TikTok, Snap, Pinterest, and Reddit.
• Independent ownership of performance marketing channels and significant paid social budgets.
• Strong collaboration, communication, creative briefing, stakeholder influence, and data-driven decision-making skills.
• Experience with Mobile Measurement Partners and tools such as Looker.
• Deep paid social expertise, comfort with ambiguity, and a proactive approach to improving processes and developing others.

Culture & Benefits

• Hybrid work from the London office or fully remote work within the UK.
• Flexible working hours based on team and role requirements.
• £1,000 annual learning budget for books, courses, and conferences.
• Home-office setup and a company-provided MacBook.
• Inclusive environment focused on diversity, accessibility, and professional growth.

Hiring process

• 30-minute recruiter call.
• 30-minute hiring manager call.
• Two 45-minute role-specific and behavioural interviews.
• The process is expected to take approximately 3–4 weeks.