Senior Growth Marketing Manager

Location: New York City, hybrid

Salary: $148,500–$239,200 USD per year

Company

Design-driven platform providing websites, domains, ecommerce, marketing, scheduling, and social media tools for entrepreneurs in more than 200 countries and territories.

What you will do

• Define and execute growth marketing strategies across acquisition, activation, retention, re-engagement, and churn prevention.
• Own growth KPIs including CAC, conversion rate, LTV, retention, and revenue contribution.
• Analyze customer behavior, funnel performance, attribution, cohorts, and product adoption to identify growth opportunities.
• Build lifecycle strategies and personalized customer journeys across email, SMS, in-app, and push channels.
• Lead growth planning, forecasting, budget allocation, channel expansion, and performance optimization.
• Partner with Growth Product, CRM, product marketing, media, affiliate, and content teams to deliver integrated programs.

Requirements

• 10+ years of progressive experience in growth product, growth marketing, growth analytics, demand generation, lifecycle marketing, CRO, or performance marketing.
• Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments.
• Deep expertise in paid media, lifecycle marketing, funnel optimization, attribution, CRM, churn, and product adoption analysis.
• Strong analytical skills and experience with Amplitude, BI tools, Iterable, Contentful, Statsig, or similar platforms.
• Experience managing growth tool stacks and delivering measurable ROI.
• Excellent leadership, communication, and stakeholder management skills.

Culture & Benefits

• Choice of medical plans, including an option for fully covered premiums, plus supplemental insurance.
• Retirement benefits with employer match, flexible paid time off, and paid parental and family care leave.
• Fertility and adoption benefits, education reimbursement, and employee donation matching.
• Global Employee Assistance Program, Headspace subscription, and employee resource groups.
• Dog-friendly workplace with free lunch, snacks, and a private rooftop.
• Hack week twice per year.