Marketing Director (Asia)

Location: Manila, Philippines

Company

A global live entertainment company operating a major ticket marketplace and enterprise services platform for sports, concerts, festivals, theatre, and other live events.

What you will do

• Lead and develop a regional marketing team supporting markets across Asia, including Thailand, Taiwan, Singapore, Japan, and the Philippines.
• Set marketing frameworks, tools, platforms, and operating standards that support client needs and commercial objectives.
• Plan and deliver integrated owned, earned, paid, and lifecycle marketing campaigns for sports, music, theatre, festivals, and other live events.
• Partner with clients, sales, operations, fan engagement, communications, content, and global teams to deliver campaigns and successful event launches.
• Use campaign, audience, event, and customer satisfaction data to improve performance, attribution, communication, and fan experience.
• Contribute to tenders and sales proposals while monitoring competitor, industry, channel, and measurement trends.

Requirements

• 5+ years of experience in a senior client marketing role managing high-value B2B and B2C accounts.
• Proven experience planning and executing paid media campaigns using platforms such as Meta Business Manager, TikTok Business Manager, and advertising automation tools.
• Experience managing large media budgets and improving growth, ROI, and campaign performance through data-informed optimisation.
• Hands-on experience with Salesforce Marketing Cloud, Braze, or equivalent customer engagement platforms, including lifecycle campaign optimisation.
• Strong project management, stakeholder engagement, presentation, analytical, and communication skills.
• Fluency in English is required.

Nice to have

• Experience with multichannel, paid social, or programmatic media campaigns.
• Background in e-commerce or businesses with large inventory.
• Experience with inventory management, pixel management, measurement, or other MarTech tools.
• Japanese, Thai, or Mandarin proficiency.

Culture & Benefits

• Inclusive and diverse environment with an emphasis on belonging, integrity, reliability, and teamwork.
• Support for work-life balance and personal and professional development.
• Opportunities to work across international live entertainment markets and collaborate with global teams.
• Commitment to equal opportunity regardless of gender, race, sexual orientation, religion, age, disability, or caring responsibilities.