Marketing Director - Asia

Location: Manila, Philippines

Company

hirify.global operates Ticketmaster, a global ticket marketplace and provider of enterprise tools and services for the live entertainment industry.

What you will do

• Lead and manage a regional marketing team supporting markets including Thailand, Taiwan, Singapore, Japan, and the Philippines.
• Plan and deliver marketing initiatives for sports, concerts, festivals, theatre, clubs, and other live events.
• Manage owned, earned, and paid channels, supporting sales targets, client satisfaction, and campaign performance.
• Partner with clients, sales, operations, global music, fan engagement, communications, and content teams throughout the sales and event lifecycle.
• Drive marketing technology initiatives involving automation, measurement, attribution, reporting, and campaign efficiency.
• Monitor competitor and industry trends and use performance insights to guide investment and strategic decisions.

Requirements

• 5+ years of experience in a senior client marketing role managing multiple high-value B2B and B2C accounts.
• Proven experience planning and executing paid media campaigns using platforms such as Meta Business Manager, TikTok Business Manager, and advertising automation tools.
• Experience managing large media budgets and improving growth, ROI, and campaign performance through data-informed optimisation.
• Hands-on experience with Salesforce Marketing Cloud, Braze, or equivalent customer engagement platforms and lifecycle campaigns.
• Strong project management, communication, presentation, analytical, and stakeholder management skills.
• Fluency in English is required.

Nice to have

• Experience with paid social and programmatic media campaigns in an agency or brand environment.
• Experience in e-commerce or businesses with large inventory.
• Experience with inventory management, pixel management, measurement, or other MarTech tools.
• Japanese, Thai, or Mandarin language skills.

Culture & Benefits

• Inclusive environment focused on belonging, equal opportunity, integrity, reliability, and teamwork.
• Support for balancing professional responsibilities and personal life.
• Opportunities for professional and personal development in the live entertainment industry.
• Work connected to Ticketmaster’s mission of helping people access live events.